Using Video to share Positive Messages Online.
Above all, I have a curiosity for learning how to share positive messages online to mass audiences in a manner that drives results.
I have extensive experience experimenting with photo & video to share religious and non-profit organizations. From local involvement to global distribution with the Bill & Melinda Gates Foundation.
Local Efforts:
I have experimented with my local responsibilities as a member of the High Council for The Church of Jesus Christ of Latter-Day Saints. Most recently setting record breaking numbers* for Stake Conference Attendance by incorporating video and other marketing efforts into our stake-wide email and Sunday School invitations.
(*Our Stake Conference Attendance was 36%. Up 5% from our next best attendance in the past 5 years with a General Authority presiding.)
Positive Media Projects
I can't help but get involved in big media projects that help distribute positivity to the world. This is my calling in life, and I have worked to build campaigns and media projects around various topics.
Below is a small sample of projects I have worked on:
How to Gather Israel
How to Gather Israel is a collaborative effort I organized and produced in 2023, bringing together 25+ LDS Creative Professionals from around the globe to help teach full-time and member missionaries how to best curate their online presence and share the Gospel of Jesus Christ online.
This project recieved the 1st Place Praiseworthy Award for Digital Media from the LDS Publishing & Media Association on Oct. 18, 2024.
CG5 Thrive
After working with Charlie to communicate his story with Autism Therapy, Charlie "CG5" Green launched a charity dedicated to help adults with developmental differences.
View their website here.
Bryan Stevenson
This was the project that first peaked my interest in Positive Media Campaigns. As a student, I rallied the BYU Adlab and directed a campaign to drive BYU students to a forum address presented by famous lawyer and writer Bryan Stevenson.
I executed an Influencer Marketing campaign utilizing local social media stars that were popular with BYU students at the time. I spent $375 and managed to get 125,000+ impressions. ($0.003 cent Cost Per View, which is absurdly cheap for advertising.) The result of our efforts led to quadruple the average attendance for a BYU forum!
In collaboration with the Adlab, I directed, shot, and edited this hype reel showcasing the effectiveness of our campaign in driving traffic to Bryan Stevenson's forum address.